The trailer for a promotion video recently shot in 12 museums throughout the UK for this fascinating project which is fast gaining interest in the Museum Sector and beyond. “The Happy Museum Project looks at how the UK museum sector can respond to the challenges presented by the need for creating a more sustainable future. Our proposition is that museums are well placed to play an active part, but that grasping the opportunity will require re imagining some key aspects of their role, both in terms of the kinds of experience they provide to their visitors and the way they relate to their collections, to their communities and to the pressing issues of the day.” Premiered in July at the Cinema Museum, Lambeth. happymuseumproject.org/ for full version.